For a business that wants to set up or redesign its web presence, the content management system, or CMS, is the starting point and first important decision. The content management system automates the creation and publication of content to the web and provides the basic framework for the design, aesthetics and functionality of the website. There are a number of different options out there to choose from. Here three popular CMSs will be discussed: DNN, WordPress and Web Presence Builder.
About DNN, WordPress and Web Presence Builder
DNN is designed for dynamic websites and features a great deal of flexibility to develop applications and customize the design. It is especially useful in developing website with a lot of graphics. There is a free community edition and two commercial products. WordPress is a publishing platform that is especially good for blogging and has many third-party extensions to increase its functionality. It is free open source software. Parallels Web Presences Builder provides small businesses an easy way to create a complete web presence including social media integration and an online store. It also is available for free through 3essentials, a Parallels Partner.
Installation
WordPress is easy to install and features one-click installations. Anyone can get started using WordPress in under an hour. Web Presence Builder is also easy to install and is offered by 3essentials. DNN is more complicated to install although recent versions have improved the ease of installation.
Ease of Use
DNN hosting is an easy to use CMS. It allows users to edit websites without going to a separate administration page. There are features for the mass uploading and sizing of images and graphics. It is easy to develop skins, templates and other applications. The ability to easily create page prototypes, macros and compress files is built right into the software distribution. It is a full service CMS package.
WordPress hosting is a bit more clumsy than DNN, but it is also easy to administer. The administration is not fully integrated into the site, so users must go to a separate administration page in order to edit their site. There are many third-party themes and plug-ins that add functionality to the site, but they are not built into the distribution. So it easy to add functionality, but users must go and find the right plug-in to do it.
Web Presence Builder is also fairly easy to use. It has a visual interface for constructing a website. The elements of each page are easy to design and customize. There are a wide variety of templates for different businesses to use, and each one is optimized for mobile viewing. It is also easy to add third-party extensions to the website. Social media integration is also an important feature of this platform.
Security
This is mainly an issue if a business wants to set up for e-commerce. Both DNN and Web Presence Builder offer a high level of security so that businesses can be confident about their e-commerce operations. WordPress has some security vulnerabilities that make it less than ideal for use as an e-commerce platform.
Web Presence Builder and DNN offer a complete CMS for a business to establish a dynamic web presence. Web Presence Builder is better for a small business that wants to get started right away. DNN is better for a larger enterprise that wants a sophisticated Internet presence. WordPress is a great tool for small businesses and individuals that want to publish content but are not interested in e-commerce. All three of these platforms are great options for developing an effective and successful website.
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